After growing an impressive and loyal following on Instagram, Fit Bake’s founder wanted to take what people loved about her traditional dessert recipes (health-centric, taste-full) and create convenient, ready-to-bake cake mixes and frostings. The first line of its kind, Fit Bake’s products pack some hard-earned nutritional claims while still delivering incredible made-from-scratch tastes and textures.
Craving a modern, cheerful look to disrupt the health aisle, we focused on a visual language that’s both vibrant and celebratory of the amazing texture and deliciousness in each Fit Bake creation. For the cake mixes, hero product shots highlight oversized “bites” to show off the soft and moist texture. Cascading sprinkles add a fun finishing touch. The result is a design that puts the shopper “in the moment” with irresistible appetite appeal, then seals the deal with bold health call-outs.
While searching for a design team for Fit Bake, I was browsing through a packaging design hashtag on Instagram when I came across Riser and it was one of the best things to ever happen to us as a brand. Camila and Paul have truly fulfilled (and exceeded) every expectation, met every deadline, and most importantly, created my dream visual brand identity. Going through the process with them is always efficient, collaborative, and fun. I look forward to every time we launch a new product so that we have the opportunity to work together again.Sarah Lynn Founder, Fit Bake