Founded by two amazing women committed to empowering everyone to be their own healer, Treat Yourself began as a high-quality cannabis-infused edibles company, then extended to include a line of premium skincare and wellness products. With opportunity soaring, Treat Yourself needed a partner to transform their homegrown look and feel to the next level.
With stiff competition, the beauty category can be quite unforgiving, so we knew we needed to elevate every aspect of the brand. We started by transforming the brand’s iconic long-tressed woman to feel more abstract, ethereal, and a little bit magical. An elegant, yet modern, color palette with accents of gold alongside a well-organized architecture exemplifies “self-care” while also speaking to the product’s ingredient purity. The result is a polished look that demands a more premium price point and a strong design system that unifies the varied product lines to fuel brand recognition.
Working with Riser was the absolute best! When we first started working with Riser we were looking to do a rebrand. From day 1 Riser was very good at communicating the entire process and great at asking all the right questions. Questions that helped us all get a clearer understanding of who we were as a brand. They took all our ideas, our values, and our messaging, and used it to create the most beautiful packaging we could’ve ever envisioned! The best part was that it was truly a collaborative effort. The way they work in phases made it feel like we were building something together, little by little, step by step. We've received so many compliments about our branding and how clear our messaging is without having to explain it. This couldn't have happened without Riser's help. The whole experience has truly been one of the highlights in this entrepreneurial venture thus far. We cannot wait to work with them again! Would recommend them to anyone in a heartbeat.Cindy Pinzon Co-Founder, Treat Yourself Inc.